Madmen in Shanghai @Chinese Business History Webinar
On November 8, 2024, I will present my recently published book Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) in the Chinese Business History Webinar Series organized by the Hong Kong Institute for the Humanities and Social Sciences.
About the book: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
About the Webinar Series: Chinese Business History Webinar Series is a monthly webinar series that features the newest research on the history of Chinese business and entrepreneurship.
Practical Information
Date and Time: November 8, 2024 (Fri) 21:00-22:00 HKT (Nov 8, 2024 | 14:00-15:00 CET)
Registration: https://hku.zoom.us/webinar/register/WN_XqFn0EXMSpCi1L8FIS9vqw#/registration
OpenEdition vous propose de citer ce billet de la manière suivante :
Cécile Armand (31 octobre 2024). Madmen in Shanghai @Chinese Business History Webinar. ADVERTISING HISTORY. Consulté le 11 juillet 2026 à l’adresse https://doi.org/10.58079/12loh
