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ADVERTISING HISTORY Blog

Meet Yao Junwei, sub-manager 0

Meet Yao Junwei, sub-manager

This is the third installment of my series devoted to the the Consolidated National Advertising Co, one of the largest Chinese advertising agencies established in Republican China (f.1930).  In the previous article, we introduced...

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Meet Zheng Yaonan, General Manager

This is the second instalment of my series of essays aimed at drawing a collective biography of the Consolidated National Advertising Co. In this post, we propose to start our gallery of individual portraits...

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X-perts (2): A Distant Reading of the Chinese Economic Journal (1924-37)

This is the second instalment of my series devoted the Chinese Economic Journal (CEJ) and the development of technocratic expertise in modern China. While my previous post consists in a general introduction to this...