Approche historique de la publicité en Chine et ailleurs
This is the second installment in our series aimed at a material history of the Chinese press based on Crows’ Newspaper Directory of China (1931-35). In the previous post, we analyzed the number of...
This is the third installment of my series devoted to the the Consolidated National Advertising Co, one of the largest Chinese advertising agencies established in Republican China (f.1930). In the previous article, we introduced...
This is the second instalment of my series of essays aimed at drawing a collective biography of the Consolidated National Advertising Co. In this post, we propose to start our gallery of individual portraits...
This is the first instalment of a new series of blog posts aimed at introducing the Consolidated National Advertising Company (Lianhe guanggao gongsi 聯合廣告公司). Established in 1930 by four leading entrepreneurs in Shanghai, Lianhe...
Research blog devoted to the history of advertising and consumer societies in modern China – and beyond.
