Approche historique de la publicité en Chine et ailleurs
This is the third installment of my series devoted to the the Consolidated National Advertising Co, one of the largest Chinese advertising agencies established in Republican China (f.1930). In the previous article, we introduced...
This is the second instalment of my series of essays aimed at drawing a collective biography of the Consolidated National Advertising Co. In this post, we propose to start our gallery of individual portraits...
Research blog devoted to the history of advertising and consumer societies in modern China – and beyond.
